EXCLUSIVE SUMMARY

IL&FS Education and Technology Services (IETS) a pioneer in developing and implementing training programs for children, youth and adults in India proposes to develop and conduct training on attitudinal change for the doctors and nurses of Hospital industry. The proposed programs aims at sensitizing doctors towards their interactions with their customers and stakeholders i.e. their patients, doctors, nurses and colleagues.

The programs have the basic purpose about catalyzing a transformation of functional behavior to improve effectiveness The training program s are designed to equip all doctors with the necessary where withal to improve image and effectiveness of the hospital in the public eye.

The program herein envisages a public - private partnership framework to bring about improvements, skill up gradation, and most importantly the mind set changes to make the doctors capable of listening and responding positively to the common man.

The overall objective of the Program is to enable each participant to articulate clearly his/her role in the department and understand the key behaviors involved in improving personal and professional effectiveness.

CONCEPTUAL FRAMEWORK OF PROGRAM

The Attitudinal Change Program is not a Technical' program related to everyday work processes.

Rather, it aim s to bring about a transformation in the several key areas. The program concept is based on the following principles :

• Attitude change is driven from inside out
• Understanding the key behavior involved improve work effectiveness
• Generating a sense of 'discovery' allows the participants to feel a sense of ownership that helps transform their natural sense of cynicism and / or apathy.

Program Objectives :

• Sensitizing the participants towards the needs of the patients & the needs of the workplace.
• Inculcating a feeling of ownership & accountability towards their role & responsibilities.
• Enhancing self-esteem and the feeling of self worth within the participants

Process – Need Analysis

Need analysis for the training was done with Superintendent, Dr. Sudarshan Reddy and the modules were shared with him . The training program was then finalized and conducted for doctors in two batches.

Batch No.	No. of Participants	Training Dates	Timings	Facilitators
1	27	30th & 31st Jan 2010	1PM - 5.30 PM	Ms. Srilakshmi Mr. Mahesh
2	19	5th &6th Feb 2010	1PM - 5.30 PM	Mr. Tirmal Reddy Ms. Srilakshmi
3	16	March	1 PM - 6 PM	Ms. Srilakshmi Mr. Mahesh

Methodology Used

Exercises, activities and games are used extensively, each one followed by a discussion and sharing of learning's. This makes the program interactive, contextual, and applicable to everyday work.

The program methodology envisages the use of a unique Peer Interaction methodology, which has been successfully deployed to bring about attitude and learning transformations in different audiences.

Attendance

Batch 1-27 participants were present on D any 1, out of which 21 were present on Day2
Batch 2-19 participants were present on D any 1, out of which 14 were present on Day2

Outcome of the Training Session

• At the start of the program, most of the participants were not able to share their ideas and opinions on various aspects of the Hospital (may be due to inhibition/shyness/lack of confidence). However, as the program went on, they began slowly interacting within smaller groups and later started to share ideas with the entire group of doctors.
  
• Topics such as “Control at Workplace”, “Attitudes towards Healthcare”' and “Time Management'' were very constructively debated.
  
• The participants actively participated in the role-plays of “Communication in Medical Profession”, related it very well to their daily functions and realized the importance of verbal and non-verbal communication at workplace.
  
• The questionnaires on “Attitude towards Healthcare” and “How good a Listener are you” helped the participants introspect their behaviours and attitudes, however they were also committed to make improvements to make them selves more effective.
  
• The PG doctors shared that the training program gave them an insight into the various skills and behaviours that are very essential to become an effective doctor.
  
• A few doctors, who had very strong opinions and were not able to agree with the other participants, accepted that attitudes would not change overnight and a conscious effort in the right direction will definitely help in adapting to the right attitude.
  
• Almost everyone made a very conscious effort in setting a “SMART Goal” for them selves, analyzed the expected obstacles in achieving their goals.